Welcome to 15MKTG Personal Branding –
a specialty service.
15MKTG is a division of Fifteen Marketing and focuses on personal branding and digital marketing for the individual rather than a business.
SPECIAL REPORT: NAVIGATING THE MODERN JOB SEARCH AND THE IMPORTANCE OF YOUR PERSONAL BRAND
The way we work – and how we navigate new opportunities – has fundamentally changed over the last two years. The path to advancing our careers looks very different and requires a different approach and skillset. The modern job search is primarily done online, and so is the workplace. Even in a hybrid form, the way we communicate and collaborate with our teams and leadership often takes place digitally with teams spanning across the country and globe.
While the adoption of doing business digitally has been beneficial in many aspects, what’s decreased is the ability to see people in action. To regularly witness someone’s work or management style, their personality, a useful or unique skill, and impromptu, creative collaboration have been lost, to some degree.
With the 2022 job search underway, we compiled industry expert interviews and tips, and developed a guide that's sure to be useful as you define your career goals for the year.
What is personal branding? Personal branding is an active, intentional effort to market yourself and demonstrate your value. Successful personal branding can help you: - Elevate your credibility and promote yourself as a subject matter expert. - Differentiate yourself from the competition and provide you with a competitive advantage if you're looking for a new career opportunity. - Advance your career and support your career goals. - Increase your circle of influence and have a larger impact on your professional network and industry.
Why should I care about my personal brand? To stand out in today's digital world, you must prioritze how you present yourself. Whether you're looking for a job for the first time, looking for a more fulfilling job, positioning yourself for a promotion, or interested in expanding your influencing power (through blogging, social media, speaking engagements, etc.) you have to take control of your personal brand and have a plan to accomplish your goals.
How can 15MKTG help me with my career goals? Through a 4 or 8 week partnership, we can help you define the necessary steps that need to happen so you're ready for your next opportunity. There's a saying we live by – "closed mouths don't get fed" – and that's precisely the strategy we'll use to help you position yourself for a new job, promotion, or if you're starting to think about a career change to earn a living through a personal passion (blogger, coach, influencer, etc.) Depending on your unique goals, we will work together to create an easy-to-follow plan for accomplishing your goals and you'll participate in custom-tailored training to polish your personal brand and improve how you show up online and within your network. Previously, this type of training or education was reserved for celebrities and executives to boost their credibility and stand out from their peers. Nowadays, this service is essential for people who want to take control of their career journey, accelerate their job search, or use their passion and expertise to make a profit on their own terms.
READ OUR LATEST PERSONAL BRANDING ARTICLES
4-Week Program for
We are excited to announce our new personal branding program specifically created for recent graduates. This 4-week, action-driven program will include everything needed for the modern job search including resume optimization, interviewing, networking, and personal branding skills. Send us an email through the contact page and we'll send you more information, pricing and available dates. This makes a great graduation gift!
OUR LATEST PERSONAL BRANDING RESOURCES + REPORTS DELIVERED TO YOUR INBOX